Seemed Like a Good Idea
Model is wearing a size Small. She is 5'8". Click to view our sizing chart

Seemed Like a Good Idea


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USD $28.00

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Why Did We Design This?

Dude, I know. In hindsight it was stupid. Really stupid. I mean, epically stupid. I don't know what to say. It seemed like a good idea at the time.

I know! That sounds nuts. But if you had been there you would understand. It was a wild night. Must have been a full moon or something. And then Greg brought it up, kind of joking at first. But then Lauren was like, "We should totally do that!" And then all of a sudden it was happening.

But dude, I swear we never would have done it if we thought the roof was going to cave in like that! Incidentally, did you ever figure out if your insurance covers horse damage? OK, OK! That's what I figured, I was just checking.

About Our Products

  • Eco-friendly manufacturing using eco-friendly inks and compostable packaging
  • Made in USA in the great state of California
  • Exclusive Headline Shirts VintageBlend™ tee
  • Designed and hand-sewn for premium quality and fit
  • Outrageously soft cotton / poly fabric

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Seemed Like a Good Idea


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Headline has been making intelligently funny tees and apparel from San Francisco since 2004. Back then, George W. Bush was president, gas cost $2, and t-shirts were called “torso shorts.” (Citation needed.) Over 10 years and millions of t-shirts later, we still have the same mission: to create fun, premium apparel that leaves an impression.